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As a print production manager for a large advertising agency in California, my job was starting to garner industry buzz such as Computer-to-Plate (CTP), and in my role I had to best determine how to take digital creative files, produce them internally and ensure that once they were sent off to the printer or a publication, for example, the would work — meaning, they would render on press the way we expected them to and our clients, the advertisers, were pleased with the result.
Seemed like a simple enough challenge at the time, but what I soon discovered was that it was anything but.
I decided to quit the ad production job and decided to create a software tool that would alleviate some of the headaches of digital file workflows and make it increasing easier for print, production, designers to ensure that the files leaving their shops were in tact, had integrity and would reproduce in the manner that was expected of them.
With the help of my partner, Ron Crandall, Markzware was born and we became widely now as the ‘preflight’ company.